A Home for Makers, Creators & Collectors,
since 1989.
Zetta Florence was born out of a love for vintage treasures and preserving Australia’s stories. Working directly with museums, galleries and libraries we launched Australia’s first premium archival range of products - which most of Australia’s history is still housed in today.
Surrounded by this creative energy and a new found appreciation for the archives, we collaborated with owners to launch a range of paper products with the vision of reigniting the memories.
Four decades later, the ever growing team now passionately creates and collaborates with the wider Australian creative community to curate an eclectic collection of objects that span paper, homewares, textiles and storage.
Our values
We evoke memories
Celebrating our vibrant past, whilst shaping the future.
We champion culture
Inspired by the places travelled, we don’t believe in ordinary.
We prioritise creativity
A good dose of fun and no limits gets the best results.
We inspire authenticity
We don’t just make for the sake of making.
Peruse the musings
How to Start a Christmas Card Writing Tradition (And Make It Delightful)
The festive season is here, and with it, a perfect opportunity to pause the rush and embrace something simple yet meaningful: sending handwritten Christmas cards. It’s an age-old tradition that...
Wrapping Festive Wonders: A Maximalist Christmas Gift Wrapping Guide
Elevate your Christmas presents with our premium gift-wrapping collection, from luxurious papers and ribbons to whimsical gift tags.
Our Store
Zetta Florence has become a perennial part of iconic Brunswick St for the last 20 years. Our craft sanctuary is admired for its individuality, warmth & beauty.