A Home for Makers, Creators & Collectors,
since 1989.
Zetta Florence was born out of a love for vintage treasures and preserving Australia’s stories. Working directly with museums, galleries and libraries we launched Australia’s first premium archival range of products - which most of Australia’s history is still housed in today.
Surrounded by this creative energy and a new found appreciation for the archives, we collaborated with owners to launch a range of paper products with the vision of reigniting the memories.
Four decades later, the ever growing team now passionately creates and collaborates with the wider Australian creative community to curate an eclectic collection of objects that span paper, homewares, textiles and storage.
Our values
We evoke memories
Celebrating our vibrant past, whilst shaping the future.
We champion culture
Inspired by the places travelled, we don’t believe in ordinary.
We prioritise creativity
A good dose of fun and no limits gets the best results.
We inspire authenticity
We don’t just make for the sake of making.
Peruse the musings
Wax Sealing with Zetta Florence: Exploring our Wax Sealing Kit range
Wax sealing – an elusive craft … but ever so easy once you get your head around the basics! Throughout history, wax sealing has been used to authenticate, secure and...
The Beauty of Timeless Blooms: A Guide to Caring for your Preserved Flowers
A long-lasting and vibrant addition to any space, our preserved flowers range is a much loved collection within the Zetta Florence community. Displayed in our in-house flower studio, our extensive...
Our Store
Zetta Florence has become a perennial part of iconic Brunswick St for the last 20 years. Our craft sanctuary is admired for its individuality, warmth & beauty.