A Home for Makers, Creators & Collectors,
since 1989.
Zetta Florence was born out of a love for vintage treasures and preserving Australia’s stories. Working directly with museums, galleries and libraries we launched Australia’s first premium archival range of products - which most of Australia’s history is still housed in today.
Surrounded by this creative energy and a new found appreciation for the archives, we collaborated with owners to launch a range of paper products with the vision of reigniting the memories.
Four decades later, the ever growing team now passionately creates and collaborates with the wider Australian creative community to curate an eclectic collection of objects that span paper, homewares, textiles and storage.
Our values
We evoke memories
Celebrating our vibrant past, whilst shaping the future.
We champion culture
Inspired by the places travelled, we don’t believe in ordinary.
We prioritise creativity
A good dose of fun and no limits gets the best results.
We inspire authenticity
We don’t just make for the sake of making.
Peruse the musings
Craft, Collage and Create with Decorative Papers
Decorative paper is an often overlooked treasure that has the power to breathe new life into the mundane corners of your home and office. From personalising your stationery to elevating...
Love Letters to the Self: A Valentine’s Day Ritual of Self Care and Connection
This Valentine’s Day, celebrate connection through the art of handwritten letters. Revel in the timeless ritual of journaling, the quiet joy of creative self-love practices, and the delicate act of...
Our Store
Zetta Florence has become a perennial part of iconic Brunswick St for the last 20 years. Our craft sanctuary is admired for its individuality, warmth & beauty.