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Maximalists at heart, we collaborate with artists & archives to bring you a curation of beautiful objects - designed to bring you a more artful life.

Forever Flowers

Everlasting blooms to brighten up your space

Forever Flowers

Everlasting blooms to brighten up your space

Featuring

Our classic Archive albums, made for your favourites

Bound with presentation and preservation in mind. Hardwearing album covers are Ph-neutral to protext materials from naturally occurring acids over time.

“My beautifully wrapped package arrived today and I cannot say enough positive things about this store”

– Maya

Curated gifts

If you're looking for the perfect present, you've come to the right place. Don’t forget to add gift wrapping!

Artist Bundle

Artist Bundle

$100.00
Unit price
per 
Journal Writer Bundle

Journal Writer Bundle

$80.00
Unit price
per 
Letter Writing Bundle

Letter Writing Bundle

$170.00
Unit price
per 
Archive Album Bundle

Archive Album Bundle

$160.00
Unit price
per 

Peruse the musings

Wax Sealing with Zetta Florence: Exploring our Wax Sealing Kit range

Wax Sealing with Zetta Florence: Exploring our Wax Sealing Kit range

Wax sealing – an elusive craft … but ever so easy once you get your head around the basics!  Throughout history, wax sealing has been used to authenticate, secure and...

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The Beauty of Timeless Blooms: A Guide to Caring for your Preserved Flowers

The Beauty of Timeless Blooms: A Guide to Caring for your Preserved Flowers

A long-lasting and vibrant addition to any space, our preserved flowers range is a much loved collection within the Zetta Florence community. Displayed in our in-house flower studio, our extensive...

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Our Store

Zetta Florence has become a perennial part of iconic Brunswick St for the last 20 years. Our craft sanctuary is admired for its individuality, warmth & beauty.