A home for makers, creators
Zetta Florence is a family-owned business guided by the spirited life of our founder’s grandmother, the woman behind our namesake. For more than three decades, we have extended our family with warmth and welcome by cultivating a community of makers, creators and collectors. Our historic Brunswick Street home embodies the inviting nature of Zetta Florence herself, known for connecting with her community through sharing stories and an avid collector of rare, beautiful objects. We remain an institution in Fitzroy since 1989; a treasure trove of artistic wonders designed to bring memories to life.
We look to masters from the past to reimagine and share timeless designs in the present. Just like one of Zetta’s handcrafted chairs that appears in a Tasmanian Gallery today, we honour the tradition of well-made products built to stand the test of time. Our business began by producing a bespoke range of archival storage at a time when the industry relied upon imports. Since then, we’ve fostered strong relationships with Australia’s leading cultural institutions including galleries, museums and libraries.
We make, preserve and protect memories
We have carried our commitment to quintessential Australian designs through to the wonderland our home is today; open to industry professionals and those with a blossoming interest alike. Surrounded by antiques and original artwork selected by our founder, you’ll discover collections that evoke a sense of creativity, place and purpose through quality stationery, archival storage, homewares, paper and boutique gifts often designed by our talented and dedicated team.
We are proud to be the same family-owned business we were more than thirty years ago; one whose doors are always open to those wishing to be inspired, delighted and supported.
Welcome to the family.