Timeless Products

We are a premium design-led business located in Fitzroy, recently regarded as the “paper aficionado’s heaven”.

What We Do

Zetta Florence was established in 1989. We operate in Melbourne and have a large store in Fitzroy with an off-site design studio incorporating our warehouse / dispatch facilities.

Our objective is to formulate paper and paper conversions to the finest quality. As such we investigate and source FSC® archival quality paper for long term as well as short term use.

In short, we conceptualize paper-based products or products for storage or presenting works on paper. We design stationery products in house, and source rarely seen images from collections stored in repositories across the globe.

Our Beautiful Store

Blurring the lines between Preservation, Presentation and Designer Stationery, Zetta Florence combines distinctive function with enduring beauty and sustainability.

the store in Fitzroy

Zetta Florence established in 1989, located in Fitzroy, Melbourne.

Our beautiful iconic store in Fitzroy is an old hotel and stables first built in 1880. Our store has been offering some of the world’s best paper products – and not forgetting our own designs – for over 30 years. We are deliberately the antithesis to the ‘virtual” world. Instead our store is a community focused experience. You’ll find exclusive hand-crafted Portfolios, mylar sleeves, notebooks, journals, pens, sketch books, diaries, greeting cards, writing sets, archival storage products, Amalfi paper and Handmade paper, superior pens, decorative wraps, shopping totes, clutches and accessories – to name a few.

Named after the founder’s grandmother, Zetta Florence was founded in 1989 specifically to fill this gap, sourcing raw materials and designing storage and presentation products that met the stringent quality and environment requirements of the conservators. Working closely with National Archives of Australia, Zetta Florence developed a range of NAA watermarked and endorsed paper products suitable not only for the institutions and corporates, but also for the individual. e function with enduring beauty & sustainability.

Opening a store in Gertrude St Fitzroy in 1992 was a huge step forward. The store concept was to offer the same archival and presentation products being used in cultural institutions to the general public. This led to the development of premium and archival presentation and stationery – as such, Zetta Florence found its core.

Our environmental awareness.

Better than recycled.

No one is exempted from the commitment to climate policies in sourcing, manufacture, retailing and logistics. We actively select raw materials from the paper industry which exclusively uses pulp from forests managed in accordance with sustainable forestry schemes regulated and recognized on an international scale, especially FSC®. Specifically our selection of papers and paper related products have minimal pulp and paper-making emissions, does not use chlorine bleaching and is manufactured in a closed loop system. We have removed all plastic packaging from our products and are working towards replacing it with paper packaging that comes either from well-managed forests or from non bleached recycled material.